The Great Migration: Not Just For The Birds

July Blog

It’s no secret the Reno/Lake Tahoe region is a hot address to call home. With solid and diverse economies and a focus on outdoor recreation, the region imparts a high quality of life. The pandemic’s population redistribution has only strengthened the desirability as more people work remotely. So, in this article, we’re providing you with a snapshot of why this region consistently gets ranked as “Top Places To Live.” Plus, we offer our hot-off-the-press Relocation Guides to get you dreaming of a better life for today and years to come. 




It’s not every day you get to live at the largest alpine lake in North America. Straddling California and Nevada and residing at a cool 6,225 feet above sea level, Lake Tahoe is an impressive 22 miles long, 12 miles wide, and covers a surface area of 191.6 square miles.  


Around 56,000 residents live year-round in the Tahoe Basin. At the same time, an estimated 15 million people visit the Tahoe annually for world-class snow skiing, water sports, hiking, golf, biking, or just hanging out at the beach. A resort destination, wealthy buyers continue to snap up second homes, including those seeking Nevada’s wealth-protecting tax advantages.


Compared to metropolitan areas around the USA, Lake Tahoe’s housing prices are an attractive option to say “see you later” to the big city. Imagine this: Savoring a meditative afternoon paddleboard on Lake Tahoe’s crystal waters, gazing at winter’s first snowfall from your home office, and saying goodbye to commute traffic. As a rule of thumb, Lake Tahoe loves dogs and offers a variety of family-friendly sports and activities.  With Tahoe’s niche neighborhoods and market trends, it’s vital to engage a trusted, local real estate advisor to guide you through purchasing your new Lake Tahoe lifestyle.





Consistently ranked in the top places in the USA to live, the Reno region continues to attract a steady influx of companies. With Nevada tax advantages, household names such as Apple, Google, Tesla, Microsoft, and many more have chosen to place a corporate footprint in The Biggest Little City. Like any highly desirable city, Reno is experiencing shifting demographics as a growing number of remote workers are drawn to its outdoor lifestyles and countless family-friendly activities. Reno’s current 2023 metro area population is 531,000, with approximately 7,000 people moving to the Reno region each year. Keeping up with growth is a range of construction projects, including downtown apartments, boutique community developments, and custom luxury homes with valley views.   





The outlying Lake Tahoe/Reno towns present opportunities to live beyond the boundaries yet be near the amenities and lifestyle you value: from historic Victorians and downtown condos in Carson City to sprawling ranches and luxury estates in Gardnerville, Minden, and Genoa. 

With a bustling downtown and easy access to the Bay area, how about calling historic Truckee, California, home? Live where wild horses roam the old west in Virginia City, or choose a new home development in Reno’s North Valley or Verdi. Your choices are unbounded.

Our elite real estate advisors keep a pulse on all market opportunities – locating the best homes to capture your heart and often stretch your purchase dollar. 



Open the door to your future with a peruse through our newest Relocation Guides. Curated for each region, we hope these spark a sense of possibility for you to call the exquisite Lake Tahoe/Reno region home. 


Northern Nevada

Incline Village


North Lake Tahoe

South Lake Tahoe


It matters less to a person where they are born than where they can live. – Unknown





At Sierra Sotheby’s International Realty, we live, work, raise our families, and play in the Reno/Lake Tahoe region. We know the ins and outs of neighborhoods: where to grab the best coffee, tacos, and organic veggies. We hike and bike the trails and recommend the best dog parks. We love answering your questions. We know the best schools and kiddo-friendly activities. Keeping a pulse on under-the-radar buyer opportunities such as ranches, lakefront estates, sleek downtown condos, and homes with jaw-dropping views is what we do. Most of all, we listen to your needs. Negotiating the best price and terms for the purchase or sale of your property with globally renowned luxury client service is our priority and joy. 




Written by Sandi Solomonson