Sierra Sotheby’s International Realty Participates in Luxury Real Estate Conference
Sierra Sotheby’s International Realty, a luxury real estate firm based in Lake Tahoe, recently participated in the 2014 Sotheby’s International Realty® Leadership Forum, which brought together nearly 300 network members worldwide.
This dynamic, three-day event, which was held at The Breakers Palm Beach, Florida, provided a unique opportunity for Sotheby’s International Realty brokers, owners, and managers to network and share best practices.
“The Leadership Forum provides significant value to our firm,” President of Sierra Sotheby’s International Realty, Peter Stand said. “It was exciting to meet our network’s leaders from Moscow, Dubai, Tokyo, Vancouver, and Sydney. Sotheby’s International Realty truly is an International network. Our business continues to evolve at an ever-increasing rate, especially in regards to technology. To that end, a new version of our innovative tablet application “Anthology” was announced along with a stunning visual update to the website, SIR.com. This forum also offered updates as to Sotheby’s International Realty’s relationships with the media giants of the world and the benefits those relationships provide to our associates and clients.”
Sierra Sotheby’s International Realty, which has offices in Incline Village, Squaw Valley, Zephyr Cove, South Lake Tahoe, and an office in Truckee opening this summer offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.
As a Sotheby’s International Realty affiliate, the firm also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture, and collectible appraisal services. Property listings from Sierra Sotheby’s International Realty also are marketed on the www.sothebysrealty.com global website, as well as on the firm’s local website www.sierrasothebysrealty.com.
“The Leadership Forum brings together our network members from all over the world with the common goal of sharing their unique experiences and market insights,” president and chief executive officer of Sotheby’s International Realty Affiliates LLC, Philip White said. “This year’s conference provided attendees with an overview of the brand’s strategic vision and priorities for the future. They heard about our exciting and innovative plans on the marketing front and how to leverage our unique relationship with the Sotheby’s Auction House.”